We’re righting the wrongs of an industry known
 for being dirty. Our cotton farm pilot in Southern India is committed to our regen cotton without cutting corners, all whilst giving our customers the transparency and traceability they deserve.


This is a story of revival – of the land, of biodiversity, and of crafts & techniques that have been around for centuries.
But it’s also a story of people; namely the farmers, spinners weavers and seamstresses that make this all possible. 

This is intimates with integrity; this is uncompromising underwear; this is conscious cotton.

This is the regeneration generation.
And we won’t settle 
for less.


Join us in helping to reduce toxic chemicals in our clothing

70kg of chemicals saved from entering water cycles.

470 meters of regeneratively farmed cotton transformed into chemical free clothing.

14,000 Litres of water saved through rain irrigation.

2.5 tonnes carbon sequestered from the atmosphere.


A mammoth topic & a lot to say.
Here are some of our non-negotiables.

Farm 2 Fibre

We work with Oshadi Fibershed and RADDIS to bring together traditional textile and regenerative organic agricultural cotton farming. Our mission is to transform an industry known for being dirty; creating sustainable livelihoods for the people who make your clothes. Each acre of cotton we sow actively sequesters atmospheric carbon back into the soil playing a vital role in combating climate change.Our answer to the damage left behind by fast-fashion. 

Natural Organic Plant Dyes

We’re committed to giving our sustainable fabrics the TLC they deserve, using botanical dyes and zero chemicals. As your skin is one the largest organ in our body it absorbs what it touches, so there are health benefits too. We’re creating ethical clothing that steers clear of chemicals, with intimates that are 100% naturally plant dyed. Our methods are tried, tested and proven to meet industry colourfastness standards. Clean cotton; clean water; clean colour. It’s who we are. It’s what we do.


We grow our own cotton, which means we know the exact impact we’re making on the world around us. Working directly with the farmers ensures they are paid fair wages, creating sustainable livelihoods and a respectful relationship to the land and local community.