Drapers Sustainable Fashion Award Winner

Drapers Sustainable Fashion Award Winner

We are thrilled to announce that Bedstraw + Madder are this year's winners of the Best Carbon Footprint Initiative at Drapers Sustainable Fashion Awards 2022.

 An awards programme that recognises the strides being taken in reducing the industry's environmental impact and creating fairer working conditions across the supply chain.

 Described as "impressive" and a "breath of fresh air", judges concluded: "They are a small company, but they have worked so hard at every single stage of the supply chain, always with carbon in mind and a focus on regenerative farming, which is very impressive".

Vanessa, co-founder and creative director, says, "As a young brand, we are grateful to be recognised for our team's hard work to create a positive impact. Creating a fully traceable supply chain and growing organic cotton from seed to create our chemical-free fabrics isn't easy, but as the saying goes, "there are no shortcuts to any place worth going…."

Bedstraw + Madder is part of the Raddis®System: a holistic food-& fibre system, growing fully traceable regenerative organic-in-conversion & organic cotton with smallholder farmers in Southern India while working in partnership with Oshadi Collective and Fibershed to pioneer a radically different way of making clothes.

Empowering Tribal Farmers, restoring soil quality using a multi–Crop Eco System, removing pesticides and reducing Water use, all whilst capturing carbon to mitigate climate change. It’s about the potential of regenerative fashion to be restorative. For the fashion industry to be less bad is not good enough, we have the power through regenerative textiles to actively do good both environmentally and socially.

This for Bedstraw + Madder includes rainfed irrigation, revival of ancient traditional craft skills such as hand weaving and the empowerment of cotton farmers through paying directly a premium on market price.