ETHICAL UNDERWEAR EDITORIAL

EDITORIAL: ROUND AND ABOUT MAGAZINE

regenerative sustainable fashion
What is GMD?

What is GMD?

Bringing you our unique botanical colour recipes our new knickers bring colour to your clothes via Gar-Ment-Dye - a term used to describe the dyeing technique when a piece of clothing is dyed after it has been made rather than dyeing the fabric before making it into something.

Why do we love it?

Whilst most fabrics are bleached, we always maintain the natural beauty of our organic cotton base fabric.

Our methods are kinder to your skin and to nature, which is why we are campaigning for clean colour and a move away from the heavy chemicals used in conventional dyeing methods.

All garment dyed pieces are pre washed and dried twice before they get to you so there is no chance of anything shrinking once you get it home which is always a bonus.

We exhaust our natural dye vat and use up those precious plant pigments when garment dyeing as you can keep adding smaller amounts of clothing until all the dye is gone, achieving different colours along the way and nothing is wasted. As an impact business we love this.

The GMD process gives character and essentially means you have a one-of-a-kind piece. We dye in small run batches meaning limited edition colour runs. No batch is exactly the same. Instead of a uniform finish like you get with chemical dyeing the garment dyeing allows the dye to settle in different amounts in different places.

Every garment dyed piece you buy you can be sure there is nothing exactly like it.

A work of art you might say.

It certainly makes every pair of knickers that little more special which we hope YOU our customers will love.

You can try GMD for yourself.

Our GMD basic range of knickers is launching at the end of the month in 3 colourways Candy pink, La Peche and Sunshine.

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x Ness and Prim