Plant burgers are now the norm. Meat-free Mondays are a national phenomenon. The Vegan Butcher has redefined the meaning of the word.
And just like plant-based diets, plant-based dyes provide unrivalled health benefits. So put down your THIS Isn’t bacon sandwich and learn about why we’re campaigning for clean colour (and then pick your sandwich up again, because THIS Isn’t worth wasting).
Just like ZDHC, we believe in a world without harmful chemicals. Safer products can be made without depleting natural resources. Yes, we’re a small cog in a big machine, but without every cog turning the light will never come on. And so, cemented in years of ancient wisdom, we’re bringing plant dyes back into fashion.
Zero chemicals and zero compromises
As one of the largest organs in our body, skin is the first and best line of defence humans have. But the introduction of fast fashion puts this at risk. By using natural plant dyes, we’re giving our fabrics the TLC they deserve – and our skin benefits from this too.
Our intimates are botanically dyed using plants that are gentle to your skin, and kinder to the planet. Plant dyes have been used for thousands of years for their unmatchable health benefits – from anti-inflammatory to antibacterial and hypoallergenic. Our clothing steers clear of harmful chemicals, instead drawing on the vibrant natural colours of Lady Bedstraw yellows, Madder pinks , Indigo blue hues and Verbadum lilacs.
We’ll always be honest about out methods. As consumers ourselves, we’re well-versed in the frustrating lack of transparency in the industry. To find out what some companies put on their cotton, you might as well don your detective cap. It’s grey and muddy, and difficult to track down the chemicals used. Why should there be a question mark about what you’re putting on your skin?
Colour fastness: just like our values, our dyes don’t budge
We know our dyes are safe, but colour fastness is paramount, whereby we measure the resistance of our fabrics colour to change or transfer in the washing process. We are incredibly proud to have met and exceeded industry colour fastness standards. Our methods are tried, independently tested in labs and proven.
Why we’re campaigning for clean colour
Sceptics will mention the agricultural land space that plant dyes take up. But our regenerative farm means that the plants used for our dyes are actually supporting the cotton – it’s a collaborative use of land. Oh, and we’re not using chemicals that are causing cancers. There’s that too.
Celebrating the colours natural colours of nature.. Made by people, powered by plants. Join our campaign for clean colour.
Clean cotton; clean water; clean colour. It’s who we are. It’s what we do.
Learn more about Bedstraw + Madder —Our pilot programs at the forefront of regenerative textiles and chemical free clothing.
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