Real People. Real Lives.

Bedstraw + Madder: Real people. Real lives.


Our underwear is for real people, going about their real lives.


We’re waving goodbye to an era that advocated for the Victoria’s Secret body: times are changing, and we’re changing with them. We’re here to value the inclusion of all bodies and everything that they do, by making underwear in all shapes and sizes, and celebrating comfort for real people everywhere.


Diversity isn’t only skin deep: be seen, be heard no matter who you are and what your day-to-day life entails.


Our underwear keeps you comfy whether you’re sat in an office chair, doing the downward dog or tucking into a pizza. Sending emails or serving coffee. With your best friends, colleagues or new beau. Working, twerking or tweeting. Lifting or lounging. Just ask our models: Charlotte; Alisha; Tyrece. Professional fire dancer; traveller and tailor; girlband member – in that order.


Charlotte has many bows to her flaming strings – she’s a qualified yoga teacher and art model, on top of working at Tihany Spectacular circus in Mexico as a fire performer.


Alisha models while working hard on her tailoring brand behind the scenes. She loves travel, jazz music and food (plantain being a firm favourite).


Tyrece models, acts and is a lead member of a new girl band. Her happy place is when she has the phone off and is writing songs or doing something creative. 

Real people. Real lives. Real passions.


Now: which plant-dyed pants are for you?


We’ve put a sustainable spin on everyday basics, in a range of natural, botanically-dyed colours. The Classic – everything you could want from an everyday knicker – soft, comfy and made with natural materials – for those looking for fuller coverage. Or take your everyday up a notch, with our flattering brazilian shape. Don’t worry – it’s still marshmallow-soft, biodegradable and 100% chemical free.


If thongs are your thing then we’d love to hear from you, as ours are still in the pipeline. Tell us what you want from your (new favourite) underwear – our DMs are always open.  


We’re making fashion kinder to people, and to the planet.


We’re not saying you should buy our underwear simply because of our ethos. But we are saying that if you do, you’ll be joining a diverse group more varied than a box of celebrations. A group that are celebrated – not despite what they do, but because of it.


Just do you. To be you. 

November 08, 2021 — Primrose Matheson